Diana Eastty

Are you weighing the pros and cons of integrating social media into your organization? In this session, learn about the strengths and shortcomings of popular social media tools. Examine how companies have attempted to implement social media strategy and policy in their organizations and better understand their successes, common pitfalls, and roadblocks. Learn how to define your strategy, and gain tips and techniques to get started.

Learning Objectives

Are you weighing the pros and cons of integrating social media into your organization? In this session, learn about the strengths and shortcomings of popular social media tools. Examine how companies have attempted to implement social media strategy and policy in their organizations and better understand their successes, common pitfalls, and roadblocks. Learn how to define your strategy, and tips and techniques to get started.

Learning Objectives

Today’s X-generation infused workforce is comfortable and confident with social media in their non-professional lives and want the same access while on the job. As IT professionals, how do you-or can you-effectively bring these new methods of communication into your organization? When should you make the case for social media? And what are the right uses for social media in the organization?

Today's X-generation infused workforce is comfortable and confident with social media in their non-professional lives and want the same access while on the job. As IT professionals, how do you- or can you- effectively bring these new methods of communication into your organization? When should you make the case for social media? And what are the right uses for social media in the organization?

It is easy to become overwhelmed by the growing popularity of social media. Today’s X-generation infused workforce is comfortable and confident with these new methods of communication – don’t be left behind. Our talk will provide an overview of the most popular social media tools and how to use them to your advantage in today’s fast moving, high expectation environment. We will use case studies to illustrate how companies are leveraging these tools to promote technologies and solutions in new and innovative ways

Learning Objectives