Abstract
The database administration community has long focused on what they call the “data management” challenges associated with databases: data quality, cleansing, modeling, master data, mining, etc. Now is the time to address the “information management” challenges as well. This paper explains how the application of a management framework such as Information Lifecycle Management (ILM) is a viable approach to help optimize the performance and reduce the operating costs of databases and the enterprise applications that rely upon them.